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Alchemical: The Rise of the Fine Art Photography Market and What We’re Seeing Today with Jennifer Stoots (Webinar)

  • Saturday
    November 23, 2024
    10:00 am - 11:30 am

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© Photo by Jennifer Stoots


In this beautifully illustrated presentation, certified photography appraiser and photo historian Jennifer Stoots, AAA, will provide a succinct review of the evolution of the fine art photography market in the United States. Stoots will start the webinar off with a brief overview of the evolution of the art market in Europe, plus the motivations of invention and the birth of the photo industry. From there she will: Highlight the influential people, galleries and institutions in the U.S. that championed photography in the early 20th century; cover key collectors and factors that fostered exponential growth from the 1970s to the end of the 1990s; analyze the top selling photographers and photographs; and finish with commentary centered around international photo fairs and the internet’s impact on the photography market in the last two decades. A bibliography will be shared with registered attendees.


Jennifer L. Stoots, AAA, has been working in the museum and gallery industry for 27 years, in the photography marketplace for 23 years, and has been appraising documentary & fine art photographs, photographic archives, and contemporary art for 19 years. In addition to her art appraisal work, she lectures on the economic history of fine art & the photography market and participates in public presentations centered around legacy and estate planning strategies for artists & photographers. She has also written articles about the process and methodologies of appraisal valuations, as relates to photographs and photographic archives, and is currently engaged in research related to arts patronage and the (extraordinary) benefits of integrated arts education. She is also a photo historian and has an ongoing series dedicated to photography history on social media. (Instagram call sign: stoots.jennifer)

Stoots received her Master’s degree in the History of Art & Design from Pratt Institute (2013) and her Bachelor’s in Art History from the University of Oregon (1994). From 1998 – 2004, she managed the S K Josefsberg Studio, a fine art photography gallery in Portland, Oregon, and, in recent years, worked select international art fairs with the East Wing Gallery (Doha, Qatar). Stoots acquired her appraising credentials in 2002 from NYU’s Appraisal Studies Program for Fine and Decorative Arts and she is a Certified Member of the Appraisers Association of America (AAA).


  • One Session
  • Dates: Saturday, November 23, 10 am – 11:30 am PST
  • Skill/Experience Level: Open to all levels
  • Tuition: $55 Non-Members; $45 Members (Become a Member and save!)
  • Location: Online

This class is part of our Saturday webinar series. These 90-minute presentations, taught by leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with a Q&A from the audience.

A details email complete with the Zoom link will be sent to the attendees prior to the start date. If you have additional questions please email


Details Price Qty
The Member Rate - Alchemical with Jennifer Stoots (Webinar) ($45.00 (USD)) is available to members only. On Sale
Non-Member Rate - Alchemical with Jennifer Stoots (Webinar)show details +$55.00 (USD)  

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