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DIY to NFT: How to Find Your Place in the Art World with Michael Foley (Online Learning – Six Sessions)

  • October 11, 2022
    10:00 am - 12:00 pm
  • October 18, 2022
    10:00 am - 12:00 pm
  • October 25, 2022
    10:00 am - 12:00 pm
  • November 1, 2022
    10:00 am - 12:00 pm
  • November 8, 2022
    10:00 am - 12:00 pm
  • November 15, 2022
    10:00 am - 12:00 pm

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© Photo by Bart Michiels


How to Find Your Place in the Art World

As photography continually evolves through the advancement of technology, so has the marketplace and your position in it.  As photographers, we have more choices than ever to place, position, market, and sell our photographs.  From the traditional gallery model to the DIY pop-up and Instagram direct sales to the NFT Metaverse, we have many options to pursue.  But, which one(s) are best suited for us and our work?  First, we need to take a step back and look at the history of the medium as it entered the marketplace and study how its pricing and stature have continued to change.  Students will commit to completing weekly exercises and tune-ups as they design a strategic plan to move their careers forward.

Michael Foley opened his gallery in the fall of 2004 after fourteen years of working with notable photography galleries, including Fraenkel, Howard Greenberg, and Yancey Richardson. His personal art-making practice is equally inspired by collage, cut paper, and painting. In 2006, he brought artists within these disciplines to the list of exhibiting gallery artists.

Foley went on to co-found “The Exhibition Lab” in the fall of 2009.  He is the founder of The Photo Community, which regularly offers workshops and critiques for photographers.  He gives guidance to fine art photographers in his weekly newsletter, The Photographer’s Report on Substack. Foley continues his interest in educating by serving on the School of Visual Arts faculty and the International Center of Photography, where he teaches and lectures on issues in contemporary photography.

NOTE: This is classified as a “Special Guest” workshop. We advise you to read the “Special Guest Refund Policy” HERE before enrolling.

A link for the Zoom class meeting will be emailed to the attendees about one week prior to the start date. Please read the instructions included in the email. If you have additional questions please contact Kevin Weinstein or Janis McGavin at

Six Sessions
Dates: Tuesdays, October 11 – November 15, 10 am – 12 pm PST
Skill/Experience Level: Open to all levels
Enrollment Limit: 12 students
Tuition: $675

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