Finding Your Audience: An Introduction to Marketing Your Photographs with Mary Virginia Swanson (Webinar)
Artist Lisa M. Robinson installing her image "Harmony" from the series that launched her career: "SNOWBOUND."

Finding Your Audience: An Introduction to Marketing Your Photographs with Mary Virginia Swanson (Webinar)

  • September 25, 2021
    10:00 am - 11:30 am

Whether you are a new enthusiast who is serious about making photographs, a student about to enter the market place or a sage professional, this webinar will provide an overview of marketing your photographs in our post-pandemic world. Mary Virginia Swanson will introduce the diverse markets for fine photographs today including placement in academic, public, private and corporate collecting institutions, and sales through art consultants and commercial galleries. She will provide insights into identifying key decision makers and the path to reach them. Swanson will share today’s essential tools for presenting your work virtually and in person, and highlight best practices when representing yourself in the sale of your work. Time will be reserved for Q & A with attendees.

Photo by Alanna Airitam

Mary Virginia Swanson ( is an advisor, educator and author who helps emerging and established photographers find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Driven by her passion to help artists find their audience and her keen interest in identifying new markets, Swanson is a respected teacher and mentor who has guided countless photographers through the changes in the photography and imaging industries.

Swanson coauthored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (Princeton Architectural Press, 2014). She continues to stay current on the growing market for photobooks, reflecting both the relative ease of self-publishing and the rise of the collectible photobook market.

An active and celebrated contributor to the photographic community, Swanson’s public presentations are highly anticipated due to the range of information and depth of personal insights she shares with her audiences. Swanson is based in Tucson, Arizona; follow her Instagram feed @maryvirginiaswanson; #mvseducates


Webinar – Online Learning Class via Zoom

This class is part of our Saturday “Webinar” series. These 90-minute online presentations, taught by leading leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with Q&A from the audience.
A link for the Zoom webinar will be emailed to the prior to the start date. Please read the instructions included in the email. If you have additional questions please contact Kevin Weinstein or Janis McGavin at

One Session
Dates: Saturday, September 25, 10-11:30 am PST
Skill/Experience Level: Open to all levels
Tuition: $45 Non-Members;$35 Members



This course will be meeting online via Zoom. We encourage you to install and test the software on your device prior to the class.

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