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To Be Published or Self-Publish? With Mary Virginia Swanson (Webinar)

  • Saturday
    August 19, 2023
    10:00 am - 11:30 am

Register Now

© Photo by Mary Virginia Swanson


The print-on-demand revolution as well as an increasing number of small presses interested in photography titles has opened up new publishing possibilities for artists. In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of traditional trade, small press, and self-publishing paths, helping participants determine the pros/cons of each. She will lend practical advice on marketing your book at its release and beyond, stressing the importance of a strong web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your book. Swanson will share resources from her recent title with coauthor Darius Himes, Publish Your Photography Book which is currently being updated for its 3rd edition (2023).

Whether you dream of one day having a book of your photographs or your body of work completed and ready for publication, this webinar will be useful to you.


Mary Virginia Swanson is an advisor, educator and author who helps emerging and established photographers find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Driven by her passion to help artists find their audience and her keen interest in identifying new markets, Swanson is a respected teacher and mentor who has guided countless photographers through the changes in the photography and imaging industries.  (Headshot photo by Alanna Airitam)

Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book (2011, Princeton Architectural Press; Revised & Updated,2014). They are currently updating this important title to reflect the rise of self-publishing/small presses/photobook competitions and art book fairs that we have seen in recent years, as well as the critical role photobooks, limited and special editions now play in the collectible book arts market. This third edition’s anticipated publication date is Spring, 2023.

An active and celebrated contributor to the photographic community, Swanson’s public presentations are highly anticipated due to the range of information and depth of personal insights she shares with her audiences. Swanson is based in Tucson, Arizona; follow her Instagram feeds @maryvirginiaswanson and @findingyouraudience.


  • One Session
  • Dates: Saturday, August 19, 10-11:30 am PST
  • Skill/Experience Level: Open to all levels
  • Tuition: $55 Non-Members; $45 Members (Become a Member and save!)
  • Location: Online

This class is part of our Saturday webinar series. These 90-minute presentations, taught by leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with a Q&A from the audience.

A details email complete with the Zoom link will be sent to the attendees prior to the start date. If you have additional questions please email

Details Price Qty
Non-Member Rate - To Be Published or Self-Publish? With Mary Virginia Swanson (Webinar)show details +$55.00 (USD)  
The Member Rate - To Be Published or Self-Publish? With Mary Virginia Swanson (Webinar) ($45.00 (USD)) is available to members only. On Sale

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