What it Takes: Building a Creative Career with Barry Schwartz – Jan 13

What it Takes: Building a Creative Career with Barry Schwartz – Jan 13

  • What it Takes: Building a Creative Career with Barry Schwartz
    January 13, 2019
    9:00 am - 4:00 pm

Sunday, January 13, 9 am – 4 pm


ASMP-LA and LACP are proud to present: What it Takes: Building a Creative Career – a photography business workshop with Barry Schwartz



Join ASMPLA and the Los Angeles Center of Photography (LACP) for an immersive business workshop to start the New Year off on the right foot!

Barry Schwartz, a photographer, educator, and member of the ASMP National Board is coming back by popular demand to offer this workshop to the Los Angeles photography community. The workshop lays out the steps to become a creative entrepreneur, from starting out to working professional. He will cover pricing and negotiating, contracts and invoices, copyright, insurance, and releases. Then there’s marketing: social media, blogs, websites, and how to find and reach clients. We’ll talk about technical issues like color management and digital workflow, all designed to speed your work, keep it safe, and keep you sane.

Soft skills, business knowledge, and technical skills are what creative entrepreneurs need to be successful. Every specialty has its own requirements, and we’ll break them down to four main types: commercial, editorial, retail, and fine art.

One of the important things we talk about is figuring how clients think: if you don’t know what they need, you can’t give them what they want.

Everyone who attends gets a dozen pages of resources, including links to free and paid software, useful blogs and websites, continuing learning, and business books and publications. You also get sample contracts and spreadsheets for taxes.

Attendence is free for ASMP & LACP members, $10 for non-members. RSVP required to reserve your spot. Coffee and a light lunch will be provided.

About ASMP

ASMP, the American Society of Media Photographers, was established in 1944 to promote high professional and artistic standards in photography to further the professional interests of its membership by disseminating information on a range of subjects and concerns. ASMP has a membership of more than 7,000 of the world’s finest photographers.

ASMP Los Angeles is a non-profit all-volunteer chapter providing a local outlet for the sharing of creative, business, and ethical information both with its members and the creative community at large. Through meetings and activities, ASMP-LA provides an opportunity for friendship with fellow photographers and a forum for the constant improvement of the profession. Professional photographers are encouraged to become members of the society and current members are encouraged to participate in our activities.

About the Los Angeles Center of Photography (LACP)

LACP is a non-profit 501c3 charitable organization dedicated to supporting photographers and the photographic arts. The organization provides high-caliber classes, local and travel workshops, exhibitions, screenings, lectures, and community outreach efforts, including grants, need-based scholarships, and focused programming for youth and low-income families.

Devoted to advancing the skills and increasing the personal enrichment of photographers of all experience levels and ages, LACP offers nearly 150 classes and workshops each year with some of the most respected photographers in the world. Certificate programs are available in addition to a One-Year Professional Program. LACP supports its Members through one-person and group gallery exhibits in addition to producing four annual contests/exhibitions.

Admission: FREE for ASMP Members and LACP Members; $10 General Admission


Tickets: Click HERE to purchase tickets.


Parking: Nearby lot and metered parking available.Click here for parking map (PDF).




Venue Phone: (323) 464-0909

Venue Website:

1515 Wilcox Ave., Los Angeles, California, 90028, United States