What it Takes: Building a Creative Career with Barry Schwartz – Nov 16
Photo by Barry Schwartz

What it Takes: Building a Creative Career with Barry Schwartz – Nov 16

  • What it Takes: Building a Creative Career with Barry Schwartz
    November 16, 2019
    9:00 am - 5:00 pm

Saturday, November 16, 9 am – 5 pm

LUXsf Studios
2325 3rd St. #344, Studio C
San Francisco, CA 94107



ASMP Northern California, the National Press Photographers Association (NPPA), and the Los Angeles Center of Photography (LACP) present an all-day immersive business workshop by Barry Schwartz, photographer and educator.

We’ll talk about pricing and negotiating, copyright, contracts, insurance, releases, art school, assisting, and industry cultures. Marketing is so important: social media, websites, SEO, mailers, portfolio reviews, how to find clients and how they find you.

We cover technical issues like color management, printing, and digital workflow, designed to speed your work, keep it safe, and keep you sane.

Soft skills are just as important as all the rest: understanding how clients think, how to act and react to their needs and demands, and communicating what you have to offer. If you don’t know what they need, you can’t give them what they want.

Every specialty has its own requirements – and you may work in all. We’ll break them down to four main types: commercial, editorial, retail, and fine art.

Everyone who attends gets 17 pages of resources, including links to free and paid software, useful blogs and websites, continuing learning, and business books and publications. You also get sample contracts, releases, and spreadsheets for taxes.

Registration fee includes breakfast snacks along with lunch and coffee (coffee all day!).

LUXsf is in Dogpatch. Public transit is nearby, there is a parking lot a block away at 901 Illinois ($20 all day), and street parking all around the neighborhood.

More details about the workshop are on his blog: Barry Schwartz Not Barry Schwartz: http://barryschwartznotbarryschwartz.com/education/

About Barry Schwartz

Barry Schwartz, is a photographer and educator. His photo specialties are architecture, interiors, hospitality, portraits, and documentary work. The workshop is based on a 16-week class, Professional Practices For Photographers, he originated and taught at Pasadena City College. He is also an author, and wrote three chapters in the ASMP Guide to New Markets In Photography, which includes interviews with thirty-two photographers.

About the Los Angeles Center of Photography (LACP)

LACP is a non-profit 501c3 charitable organization dedicated to supporting photographers and the photographic arts. The organization provides high-caliber classes, local and travel workshops, exhibitions, screenings, lectures, and community outreach efforts, including grants, need-based scholarships, and focused programming for youth and low-income families.

Devoted to advancing the skills and increasing the personal enrichment of photographers of all experience levels and ages, LACP offers nearly 150 classes and workshops each year with some of the most respected photographers in the world. Certificate programs are available in addition to a One-Year Professional Program. LACP supports its Members through one-person and group gallery exhibits in addition to producing four annual contests/exhibitions.

Admission: $20 Members (ASMP, NPPA, LACP); $40 General Admission


Tickets: Click HERE to purchase tickets.



Venue Website:

2325 3rd St. #344, Studio C, San Francisco, California, 94107, United States