To Be Published or Self-Publish? Options & Considerations for Artists Today with Mary Virginia Swanson (Webinar)
- Saturday
March 22, 2025
10:00 am - 11:30 am
In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of traditional trade, small press, and self-publishing paths, helping participants determine the pros/cons of each.
Tuition: $55 Non-Members; $45 Members (Become a Member and save!)
About
The print-on-demand revolution as well as an increasing number of small presses interested in photography titles has opened up new publishing possibilities for artists. She will lend practical advice on marketing your book at its release and beyond, stressing the importance of a strong web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your book.
Swanson is the coauthor with Darius Himes of Publish Your Photography Book, the updated and expanded third edition of which is being released this month (Radius Books, Santa Fe, NM). She will share resources with the audience.
Whether you dream of one day having a book of your photographs or your body of work completed and ready for publication, this webinar will be useful to you.
Mary Virginia Swanson is an advisor, educator and author who helps emerging and established photographers find the strengths in their work, identify appreciative audiences, and present their work in an informed, professional manner. Driven by her passion to help artists find their audience and her keen interest in identifying new markets, Swanson is a respected teacher and mentor who has guided countless photographers through the changes in the photography and imaging industries.
Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book (Princeton Architectural Press, 2011 & 2014; Radius Books, 2023
This recent Third Edition reflects the rise of self-publishing/small presses/photobook competitions and art book fairs that we have seen in recent years, as well as the critical role photobooks, limited and special editions now play in the collectible book arts market.
An active and celebrated contributor to the photographic community, Swanson’s public presentations are highly anticipated due to the range of information and depth of personal insights she shares with her audiences. Swanson is based in Tucson, Arizona; follow her Instagram feeds @maryvirginiaswanson and @publishyourphotographybook.
Details
- One Session
- Dates: Saturday, March 22, 10 am – 11:30 am PST
- Skill/Experience Level: Open to all levels
- Tuition: $55 Non-Members; $45 Members (Become a Member and save!)
- Location: Online
This class is part of our Saturday webinar series. These 90-minute presentations, taught by leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with a Q&A from the audience.
A details email complete with the Zoom link will be sent to the attendees prior to the start date. If you have additional questions please email info@lacphoto.org.