What Sells Where: Navigating Today’s Fine Art Photography Market with Sarah Hadley (Webinar)
- Saturday
February 20, 2027
10:00 am - 11:30 am
In this 90-minute webinar, Hadley will discuss an insider’s look at today’s fine art photography market. Drawing on her experience running a gallery, exhibiting at international art fairs, and working with photographers and collectors, Hadley will share what she has learned about selling photography and finding the right audience for different kinds of work.
Tuition: $55 Non-Members; $45 Members. (Become a Member and save!)

© Photo by Sarah Haldey
About
Join artist, curator, and Alta Vista Arts founder Sarah Hadley for an insider’s look at today’s fine art photography market. Drawing on her experience running a gallery, exhibiting at international art fairs, and working with photographers and collectors, Hadley will share what she has learned about selling photography and finding the right audience for different kinds of work.
This webinar will explore the evolving art market, including the roles of galleries, art fairs, exhibitions, online platforms, and direct sales. Hadley will discuss what collectors are looking for, how pricing and presentation influence sales, which types of work resonate in different markets, and the opportunities and challenges artists face today. Through real-world examples and lessons learned, participants will gain practical insights into positioning their work, building relationships, and navigating the business of fine art photography.
The program will include a live Q&A with attendees.

Sarah Hadley is a Los Angeles based artist whose narrative work focuses on issues of female identity and memory. She has been using collage techniques both in and out of the camera to create her art for over 15 years. Originally from Boston, Hadley received degrees in Art History and Italian from Georgetown University, and Photography from the Corcoran College of Art. Her work has been exhibited in solo shows in museums and galleries throughout the US including the Richard Levy Gallery, Afterimage Gallery, the Loyola Museum of Art, the Griffin Museum of Photography, the dnj Gallery and Fabrik Projects and her work has been shown in photo festivals in Italy, France, China, Australia, India and Portugal. Hadley’s work has also been featured in numerous magazines, blogs and publications and is held in many public and private collections. In 2020, her first monograph Lost Venice was published by Damiani Editore.
Details
- One Session
- Dates: Saturday, August 9, 10 am – 11:30 am PST
- Skill/Experience Level: Open to all levels
- Tuition: $55 Non-Members; $45 Members (Become a Member and save!)
- Location: Online
This class is part of our Saturday webinar series. These 90-minute presentations, taught by leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with a Q&A from the audience.
A details email complete with the Zoom link will be sent to the attendees prior to the start date. If you have additional questions please email info@lacphoto.org.