Scheduled to teach:
Sherrie Berger (www.sherrieberger.com) is a photography consultant, and a co-founder of Scarletworks (www.scarletworks.com), a photographer’s agency with a commitment to giving back. She has extensive experience in entertainment, high-end celebrity portraiture, fine art photography, production, marketing and public relations. Sherrie continues to consult with private clients on photography events, such as the Lucie Awards, on exhibitions, and with individual photographers. She conducts portfolio reviews at the Palm Springs Photo Festival and in New York during Photo Expo. Other clients include Verisys Inc., The Los Angeles, Times, and Daylight Digital – the world’s leading publisher of interactive digital art books. Her career began at ABC television where she led the west coast network photo department, overseeing a team of publicists, photographers, producers and editors. Subsequently, she joined Corbis, one of the world’s leading international stock and syndication agencies, where she again worked with the industry’s most talented photographers. Sherrie graduated with honors from UCLA’s fine art department with a degree in Art and Photography. She returns to her alma mater as a requested speaker in various classes and has participated in alumni entertainment mentoring events. She is a member of the Publicists of the International Cinematographers Guild of America.
Sherrie Berger Portfolio
Julia Dean Interviews Sherrie Berger
LACP Founder and Executive Director Julia Dean asks Sherrie Berger ten questions about her background, career in and beliefs about photography …
Julia Dean: What kind of photographer are you?
Sherrie Berger: I am a fine art photographer. I also photograph the works of creative entrepreneurs who want to expand their businesses.
JD: How long have you been shooting?
SB: Drawing, painting or shooting my entire life…
JD: Where did you get your training?
SB: I studied art at UCLA.
JD: When did you know you wanted to devote your life to photography?
SB: The first time I saw an image come up in the darkroom.
JD: Did you ever come close to giving up?
SB: Never. I always made art but I’ll admit it wasn’t always photography.
JD: Have you sacrificed anything by being a photographer?
SB: I chose to combine business and art and didn’t sacrifice, just expanded.
JD: What have you gained by being a photographer?
SB: I have learned how to reflect the light on other photographers and their work so they can shine.
JD: What classes do you teach at LACP?
SB: I teach “Steps to Success for Photographers.”
JD: What do you love most about teaching?
SB: I love the transformative process – seeing my students jump over the perceived hurdles and move forward in their own careers.
JD: What advice would you give someone who is thinking about making a career in photography?
SB: Take my class!