Funding the Publication of Your Photobook with Mary Virginia Swanson (Webinar)
- Saturday
February 21, 2026
10:00 am - 11:30 am
Learn what it really takes to fund and publish a photobook, from production costs to distribution realities. In this session, Mary Virginia Swanson shares practical strategies for sponsorship, insights on photobook competitions, and honest advice on crowdfunding, empowering artists at any stage of their project.
Tuition: $45 Members; $55 Non-Members. Become a Member today and receive $10 off this webinar!
© Photo by Mary Virginia Swanson
About
Whether you wish to connect with a publisher or choose to self-publish your project, the costs to produce, publish and distribute a photobook may be higher than you had imagined.
Mary Virginia Swanson will share strategies for seeking partnerships with potential sponsors, discuss the benefits for applying to photobook dummy competitions, and offer a reality check on the challenges with crowdfunding to raise the money required to fund
your book. Whether your project is in-progress or completed, this information will be of value to you if you hope to one day publish your work in the book form.
A handout with resources cited will be provided to all registrants.
Mary Virginia Swanson is an author, educator and advisor to artists on bringing their projects to publication. She has been researching + writing about photobooks for over 20 years and is co-author with Darius Himes of Publish Your Photography Book now in its updated Third Edition (Radius Books, 2023). Swanson maintains the dedicated website for their book which offers downloadable publishing resources and 32-page Workbook to aid photographers on their publishing or publishing journey: publishyourphotographybook.com. Swanson is based in Tucson, Arizona.
Follow her Instagram feeds @maryvirginiaswanson and @publishyourphotographybook.
Details
- One Session
- Dates: Saturday, February 21, 10 am – 11:30 am PST
- Skill/Experience Level: Open to all levels
- Tuition: $45 Members; $55 Non-Members. Become a Member today and receive $10 off this webinar!
- Location: Online
This class is part of our Saturday webinar series. These 90-minute presentations, taught by leading professionals in the field, are designed to be informative and educational. A wide range of topics will be explored. Each webinar will end with a Q&A from the audience.
A details email complete with the Zoom link will be sent to the attendees prior to the start date. If you have additional questions please email info@lacphoto.org.